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Armourguard Core Values

Who we are

Customer Focus, Performance, Innovation and Responsibility – Four of Armourguard’s core values that are the very fabric of every person involved in Armourguard. From the Senior Leadership team to the front line, our key values are the heart of our company culture. They represent who we are as a business, and inspire us to align our individual actions around a common set of principles.

1.    Customer Focus 

  • Good Relationships Are Good Business. Work in partnership with our customers to build long term relationships that are good for the both of us.
  • Walk In Our Customer’s Shoes.Sometimes we’re the face of our customers. Understand the impact our decisions make on their business.
  • Deliver 100% On What We Promise. Give our customers the best of our services – first time, every time.
  • Listen to Our Customers’ Needs. Provide our customers with a fit for purpose solution, not an ‘off the shelf product’.

2.    Performance 

  • Zero Harm. Zero harm to people, every time. 
  • Say Yes To Being Our Best. Have a flexible approach and encourage continuous improvement.
  • Back Ourselves 100%. Believe in our decisions and follow through on them.
  • A Goal With a Plan. Set clear goals, measure our performance, be open to feedback.

3.    Innovation

  • Stay Ahead of The Curve. Develop ‘out of the box’ solutions for our customers problems.
  • Create Change and Embrace It! Be proactive – Initiate change and improvement.
  • Use Our Life Long Learnings. Share our knowledge and experience.
  • Lead the charge. Do your research, be leading edge and use best practice at a minimum.

4.    Responsibility

  • Our Brand, Our Culture, Our Reputation. Take responsibility for our actions and the success of the company.
  • Be Bold and Courageous. Have the courage to express and share our opinion.
  • Think Smarter, Work Harder, Do It Together. Perform each of our duties with integrity and intent.
  • Communication Is Key. Be clear, accurate and respectful.
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We take great pride in our professional approach to all matters and I view our security services partner as an extension of ourselves. Your Whangarei branch team were thoroughly professional at all times during the event; I have never received so much positive feedback from entrants and sponsors in relation to any other security firm we have used in the past. I very much look forward to working Armourguard Whangarei again.

We have been using Armourguard’s services for over four years now and have been very happy; the decision to roll-over their contract recently was an easy one to make.