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Armourguard has been a founding sponsor of A Childrens Christmas since the 2018 launch of an ambitious initiative aimed at making a difference to the lives of children experiencing hardship across New Zealand. A Children’s Christmas Foundation was created in response to the alarming trend for child poverty in Hawke’s Bay, where an estimated 23% of Hawke’s Bay children live below the poverty line, with many of these children experiencing extreme hardship. The Foundation was created to make a difference to the thousands of Hawke’s Bay children who might not otherwise receive a gift at Christmas. Together with the generous support of other Hawkes Bay local businesses and the wider community the Foundation has so far given over 7000 Santa Sacks filled with sports gear and educational gifts for toddlers to teenagers. The Santa Sacks not only bring joy to kids on Christmas day, they really help families with the necessary items to make getting back to school easier.
#LittleSmilesBigDifference #christmascheer #community